TikTok Collaboration Central
Prada x TikTok Influencers Sponsored Ad collaboration. Since Moncler’s TikTok ad went viral last year for featuring the likes of Charlie D’Amelio and Bella Poarch, every fashion brand now wants a piece of the TikTok influencer follower pie. Prada’s ad features a plethora of influencers, including Noah Beck.
This iconic collaboration Gucci x North Face x Francis Bourgeois x Highsnobiety, anyone up for a bit of train-spotting?
Along with fashions latest influencer Ad collab challenge launched last week, the Hugo Challenge x Maddie Ziegler x Diversity and many more!
Euphoria in the News
Wondering why Kats/Barbie Ferreira’s storyline is a shade underwhelming so far this season…this could be the reason why. Barbie “supposedly” walked-off the S2 set after a disagreement with director Sam Levinson. With half of the season still to air, will Kats storyline ever take off? Tune in Sunday Mornings to find out…
“Euphoria if they had YouTube” Trend Alert:
Euphoria content is thriving across every social platform since the show returned in the New Year. The most recent TikTok trend has seen users use video/still grabs from casts talk show digital interviews and remake this into YT video formats, with title copy centred around their characters storyline. Super simple, effective, trend hopping format, which could be easily adapted across social platforms and clients content. Check out a couple of the most viral videos here, here and here.
Day in the Lift Trend – Micah Richards Edition for BBC Sport
This BBC Sport “Day in the life of a premier league pundit – Micah Richards” TikTok, was pushed out last Thursday evening and is already one of the most watched, liked, and commented on videos in the last 20 posts, only second to another Micah Richards video. An extremely popular pundit, known for his infectious laugh and quick-wit, the video shows fans an amazing behind-the-scenes look into Richards’ BBC pundit days, along with the amazing Match of the Day green screen.
Nostalgia x Current Trends – Amazon Prime – Hot Takes
Recently Amazon Prime have been pushing much more creative asset copy with their older TV and Film titles such as the Legally Blonde post linked below. Great CM across comments, from the potentially unpopular opinion given in the copy and showcases content created to purely drive conversations.
The Skims Social Effect
Kim K’s fashion brand Skims just doubled its valuation to $3.2BN from 9 months ago. With the occasional use of OOH advertising across billboards on Sunset Boulevard, the SMM focused brand kills it across influencer and celebrity collaboration, along with brand collaboration such as the recent Team USA and Fendi drops. The brand is not only the next generation of lounge, underwear and shapewear, but of fashion marketing in the social space as well.
Series in the Headlines
The Gilded Age showing across NOW, Sky and HBO dropped last week and it’s been nothing but rave reviews for the star studded cast of Christine Baranski (The Good Wife/Fight, Mamma Mia), Cynthia Nixon (SATC), Audra McDonald (Respect, Private Practice, The Good Wife/Fight), Carrie Coon (The Nest, The Leftovers) and Taissa Farmiga (AHS, The Nun). If you’re looking for the perfect period drama make sure to check it out!
IG Adds New Scheduled Live Display on Profiles
- Last week IG outlined its new display of scheduled live streams on creator profiles, as a new tool to increase awareness of upcoming live broadcasts.
- The new option allows profiles to list their upcoming IG live streams, which when tapped, provides additional information in a pop-up prompt, where anyone can sign-up for a reminder of when the stream will begin.
- The feature will be a great awareness tool for brands and influencers to get more viewers on-to upcoming broadcasts.