Mental Health Awareness Week Social Campaign Spotlight – GymShark x Calm zone x The Jed Foundation
Some weights are harder to spot than others
For MH awareness week, GymShark, partnered with Calm Zone and The Jed Foundation, to raise awareness and highlight the emotional weights and phrases people carry around on a daily basis.
Both NFP organisations offer fantastic support to anyone in need, with the powerful campaign encouraging followers and wider TA’s to spot the signs that family, friends and colleagues may be struggling with their MH and that when you need a spot, someone’s always got your back.
Discover The Road To Wembley With #FACupFinal on TikTok
Accessible via TikTok updates and the trending # above, Chelsea and Liverpool’s road to the final, the 150th celebrations of the FA Cup and helpful explainer videos about the history of the FA Cup are all accessible to global TikTok audiences.
The campaign and Emirates FA Cup pages are also going to be updated across Saturday’s final with behind-the-scenes content, player and manager interviews, game highlights and live streaming.
With the discovery page dropping off of many users’ feeds and being switched for friends on the app, TikTok is pushing discovery page campaigns via direct in-app notifications for users to interact with and share trending topics and content.
This social-first activation is a fantastic opportunity for global audiences to experience the domestic trophy, and for English Football to continue reaching new audiences to grow their global fan base.
The question remains, can Chelsea be the ones to squash Liverpool’s quadruple hopes come the final whistle on Saturday?
Olaplex Hires First AI Employee
Meet “This is US”, Olaplex’s new She/Her/He/Him/They/Them virtual team member!
On the brand’s IG launch post, they added three name options to their post copy, these being, Cigi, Kai and Rumi, calling on IG users to name their new team member in the comments section of the post.
She/He/They was created by taking the images of more than 240 brand advocates and employees, as well as the emotional quality of each person, to merge into a composite that is an accurate, bias-free, visual representation of the entire Olaplex team.
Chief Executive JuE Wong stated:
- “When you look at that virtual human, you see parts of yourself in it. Consumers like to look at a brand and see themselves reflected in it.”
What are your initial thoughts on chatting with an AI employee?
Platform Updates – LinkedIn Q2 Updates
LinkedIn has been busy mid-way into Q2.
Announced on Tuesday, the new updates aim to improve accessibility and enhance user Service listings, including:
- Real-time captions for live audio events
- Improved search for posts that you’ve already seen
- A custom URL display option on Creator profiles
LinkedIn is also launching a four-week interactive series for real-time conversations to help LinkedIn members build the kind of skills that can help them advance their careers. Users will now have the option on live streams to read along with what is being said, making audio events more accessible for all users.
LinkedIn’s audio events, launched in January, were initially rolled out to rival the boom Clubhouse was seeing, but have now become a valuable addition to the LinkedIn connection process.
The professional focus of LinkedIn makes its audio events extremely relevant and topical to users from all industries, and with the hybrid/WFH shift in the working culture, people are looking to catch up with those in their, and from across other industries in a more accessible way.
But LinkedIn still do more off the back of this update to increase accessibility on the platform?