Netflix Q1 Numbers Show A 200K Reduction In Subscribers
Netflix lost over 200K subscribers in Q1 and is expected to lose another 2M in Q2. This comes after the streaming giant announced a price increase in January. This marks the first time Netflix has lost subscribers during a quarter in 10 years.
Contributing factors include:
- The streaming platform cutting its services to Russia over the country’s invasion of Ukraine.
- A once previously Netflix dominated streaming market, now sees the business competing for subscribers with Disney+, Amazon Prime and Apple TV.
- The rise in the cost of living going up across petrol, food and more, means removing a streaming service from disposable income payments effectively cuts costs MOM.
Snapchat Launch New AR Art Experiences
Snap’s leading the way, by formulating new partnerships and opportunities for artists, and facilitating broader connections for fans in virtual environments. The launch is in partnership with the LA County Museum of Art, which will have 3 new AR monuments made available to users in the app.
The goal is to drive more engagement with art, through a whole new process and encourage more creatives and designers to experiment with Snap’s AR tools and seek new ways to connect audiences with their work. The AR artworks, viewable through the Snap Cameras, have been curated by Judy Baca, Sandra de la Loza and Kang Seung Lee.
Snap users can examine the pieces at the physical locations and users not able to travel to the installations themselves are able to scan the Snapcodes at lacma.org/monumental and re-create a similar experience where they are.
- Is the new modern art movement here? As more artists experiment with digital approaches, notably NFT art seeing a boom in sales this past year, will a trip to art galleries and installations require a VR headset in the near future?
Coachella Weekend One Social Stats
The most instagrammable, TikTok trending, YouTube live streaming festival made its return last weekend and the influencer/Hollywood a-lister list, alongside the brands sponsoring them to attend is almost endless. The most used trending sounds, video views, that Revolve festival…, and of course the music highlights and stats are all summed up below:
TikTok Top Sounds used under #Coachella & #Cochella2022:
- Harry Styles, As It Was – 1.1M Videos
- Anitta, Envolver – 1.9M Videos
- Jack Harlow, First Class – 133K
TikTok Top Hashtags:
- #Coachella = 2.3BN Views
- #Coachella2022 = 674M Views
- #RevolveFestival = 173M Views
- #CoachellaOutfit = 108.5M
- #RevolveFestival2022 = 7.3M
- #CoachellaOutfits2022 = 5.1M
- #Coachella2022Outfits = 233K Views
TikTok Top Content Creators over the weekend:
- TikTok – Wisdom Kaye – One word, WOW. Day 1, Day 2 and Day 3 Coachella fit videos accumulated a total of 6.3M Views and 1.3M engagements (likes, comments, shares)
- TikTok – Maddie White – Shared 9-10 TikToks across the weekend and these were a combination of fit checks and GRWM festival looks, with content accumulating a total of 39.5M Views and 4.8M engagements
Weekend one really is the influencer Olympics, brands marketing budget for the weekend is huge, tickets are paid for alongside accommodation costs for the weekend, as well as international influencer’s flights and transport to and from Palm Springs and the grounds daily.
Brands are expecting a mega return on Coachella content through impressions, reach, ERPI and talkability, and well the hot mess that was Revolve festival day one definitely took that crown last weekend.
Want to read more about Revolve Festival – check out The Cut’s Article here.
TikTok Trend – “Ah” Sound by Katey Lorell
An almost overnight success, the original TikTok can be found here, and in 5 days has accumulated:
- 2.1M likes, 22K comments, 54.8K shares and 14.0M video views
- The sound has already generated 25.3K videos, with the original being dueted by:
- Arrow actor Stephen Amell – 1.5M likes, 10.3K comments, 22.5K shares and 9.4M video views
- DJ Marshmello to “Happier” – 965.6K likes and 5M video views
- Manchester City to “Agüerooooooo” – 103K likes and 750K video views
- And a personal favourite – Josh Leach to “Staying Alive” – 2.3M likes, 13.1K comments, 59.7K shares and 10.3M video views
Girlie was just trying to show off her new fit but instead became a TikTok sensation and trending sound overnight.
TikTok really is in a league of its own in 2022 for producing viral moments and overnight influencers/fame from almost any topic, area or realm of influence and the unpredictability of trends really does keep businesses, influencers and users alike always on their toes.