The 2022 Met Gala In Social Numbers
Arguably one of the biggest nights in fashion, the belles of the ball have been sharing their ‘Gilded Glamour’ outfits from Monday night’s Met Gala, and here’s a look at the stats across social:
- Instagram – The Kardashians – For the first time ever all of the sisters and momager Kris were invited, their posts have currently produced:
- 54.9M likes & 177.1K comments (Khloé’s likes are set to other)
- Currently, the most-liked post is – here – Kylie’s first post – 8.0M likes
- A beautiful tribute to the late, great Virgil Abloh, but, and it greatly pains me to say this, did it completely miss the mark?
- Currently, the most-commented on post is – here – Kim’s first post – 38.3K comments
- Okay, where to start? I mean it’s THAT Marilyn Monroe Happy Birthday Mr President dress! Rumours swirled weeks before that this was Kim’s plan…but just HOW did the PR queen pull this one off!
- TikTok – the critics were out and they have definitely sharpened their claws this year, currently:
- #MetGala2022 has generated 1.1bn views
- My personal favourite video from TikTok is here when Refinery29 captured Ryan Reynolds being all of us when Blake Lively did that STUNNING outfit switch up.
- Vogue – Vogue hosts on the Met carpet this year included LaLa Anthony, Emma Chamberlain and Vanessa Hudgens.
- YouTube – Across the 54 videos shared, they have currently generated 22.6M video views since Monday eve.
- TikTok – Across the 24 videos shared, they have currently generated 63.9 video views since Monday eve.
Make sure to check out Diet Prada’s IG feed here, for more things Met Gala and all things fashion!
Snapchat x Cameo Partnership Unveiled
As part of its NewFronts presentation, Snap unveiled its new partnership with Cameo. Last year, Cameo generated $125M in revenue, underlying the popularity of the format, combined with Snap’s 332M daily active users, eclipsing Twitter, Reddit and Pinterest.
This new partnership will enable Snap advertisers to pay Cameo members to create short video ads for their Snap marketing efforts. Officially called the ‘Snap x Cameo Advertiser Program’ the new process aims to simplify celebrity endorsements. With advertisers now able to directly pitch Cameo’s 45K celebrities for their ads.
With celebrity endorsements having a much higher chance of going ‘viral’, partnering with the right celeb for a brand could explode marketing efforts tenfold, to potentially become a viral sensation overnight! However, celebrities do have the option of not accepting a proposal. In addition to this, Snap is also launching a new ‘Snap Promote’ option, enabling content partners to promote their Discover shows and other content within the For You feed on the Stories page.
Ad partners can also promote sponsor shows, or advertise within Discover. While the main focus is still helping publishers build their audiences in the app, it will also have flow-on benefits for all Snap ad users.
Twitter Launches Public Test of ‘Circles’ For Private Chats Via Tweets
Yesterday Twitter launched a public test of its Twitter Circle option, which will enable users to share Tweets with a specific, custom group of connections in the app.
So a closed platform within an open one…thoughts?
Twitter has stated:
- “Some Tweets are for everyone and others are just for people you’ve picked. We’re now testing Twitter Circle, which lets you add up to 150 people who can see your Tweets when you want to share with a smaller crowd.”
The new feature essentially allows users to create a private group chat via Tweets. A variable audience control process enables users/brands to share Tweets with a specific group of chosen contacts.
Members of a Circle are alerted that their Tweets are only viewable by those in the group via a green indicator attached to each Circle Tweet.
However viewed by many, even Musk himself as the “global town square” where users can go for the latest news, updates and where everyone can have their say, Twitter are seemingly determined to partition off the Twittersphere where they can with variable controls for who can see your tweets, who can reply, Super Follower tweets for only those who’ve paid to see them, private Spaces, private chats etc.
Outwardly ‘Circles’ don’t align with Musk’s new vision, therefore did Execs feel the pressure to roll this update out asap before the takeover goes through, with the potential cost being that their R&D might have amounted to nothing?