TikTok Adds New Screen Time Break and Usage Tracking Tools To Improve Digital Wellbeing
As a regular late-night TikTok scroller, these new tools to manage the time users spend on the platform are much needed.
Break reminders will now appear to limit the endless scrolling in the feed with a new dashboard for monitoring app screen time. Scheduled Breaks – The option will prompt users to implement a break reminder in 10, 20 or 30-minute intervals.
From the below, users can also set manual reminder breaks.
Screen Time Summary – This will serve a similar purpose by showing exactly how many hours users are spending scrolling across content.
But, in order for these tools to be effective, people actually have to go to the effort of using them.
However, TikTok will also be introducing:
- Weekly digital well-being prompts for younger members (13-17) of the community.
- A digital well-being guide to underline the potential harms of overuse.
IG Content Spotlight – NOW – Last Night in Soho
What a week it’s been for the sensational crime, drama, thriller Last Night in Soho’s Pre-TX asset!
Tasked with driving as much intrigue and awareness as possible with NOW and wider target audiences before the titles streaming drop on June 17th. A talent teaser asset utilising the fantastic key art featuring talent pulls of Anya Taylor-Joy and Matt Smith was the concept route chosen by the NOW team.
The image asset was elevated and dynamised to a short animation with the neon sign and TX copy date blinking, a monochrome to watercolour change and raindrops falling to bring the title to life across NOW feeds.
Post caption copy tagged director, writer and producer of the film Edgar Wright, who shortly after we shared the asset slid into NOW’s DMs to request the asset for sharing to his own IG feed boasting 625K followers.
A fantastic moment for both teams’ hard work across this title, especially with direct competitor Sky having the same TX date drop as NOW, the brand affinity and direct accreditation to NOW as THE service to stream the title has grown tenfold from this re-share.
TikTok Launches New Season Of ‘Made For TikTok’
TikTok’s looking to help marketers get the best strategic and creative approach on the platform.
For the second instalment, TikTok has curated the series into a late-night talk show complete with interviews and comedy sketches (Watch out Jimmy Fallon).
Hosted by copywriter and TikTok creator Shannon Fiedler, TikTok’s goal for this season is to help advertisers create TikTok first strategies. Guests share the lesson they’ve learned in maximising connection and engagement in the app.
TikTok is currently on track to reach 1.5 billion users this year, while short-form video is the fastest-growing content format on both YouTube and IG, meaning the lessons watched and learnt are likely universal to some degree. Will TikTok now be the first social platform businesses want to build out their Gen Z and Millennial marketing and content targeting over IG and Snap given TikTok’s growing consumption rate and retention time?
Check out the full article on TikTok for business here.