IG Platform Updates – Where To Start…
The devil works hard but once again Adam Mosseri works harder.
This past week IG and Mosseri have been releasing a plethora of new IG updates, which have been met with furious backlash by none other than queens of the gram Kylie and Kim.
It really is a new dawn for Instagram content, which will mean close monitoring of stats, and considering how clients and content can best lean into the latest Reels trends to maximise engagement.
Checkout the topline breakdown below on all things IG platform updates:
- New boost promotion for Reels clips – it will sit in the lower function bar on eligible Reels, to take users through a quick promotion process. Potentially a good way to artificially create viral trends, if you pay enough…
- To be eligible for boosting, Reels clips must be less than 60 seconds and have a 9:16 aspect ratio (filmed vertically and have a full-screen format). Reels that use third-party IP, e.g. copyrighted music, GIFs, interactive stickers or filters are not eligible for boosting.
- All video uploads will feed into Reels – essentially meaning all video uploads will now become Reels.
IG is also adding a range of new creative tools for Reels editing, including new Remix options:
- Remix for photos: Photos are core to the IG experience, and soon users can remix public photos to give users limitless inspiration to create your own unique Reels.
- Expanded Remix layouts: Choose between a green screen, horizontal, vertical split-screen or picture-in-picture reaction view to add video commentary to existing Reels.
- Add your clip: Have a hot take? Rather than having your remix appear at the same time as the original Reel, you can add your clip after the original so it plays sequentially.
Reels template options are also expanding – existing, popular Reels formats can now be utilised as templates for clips. A new dual camera mode is coming too, so users can capture content and react at the same time, using front and back cameras simultaneously (cough, cough – BeReal you seeing this).
World Emoji Day Usage Insights
IG and TW shared some key Emoji insights on World Emoji Day. IG took a global and sports focus on the most used Emoji, with global number one being 
.
TW Business handle shared the most tweeted emojis worldwide. They highlighted that these trends have shifted over the last year or so, with the pandemic causing a change in general sentiment. But in most cases, these are the most commonly used emoji characters.
Emojipedia cited:
- The UK, Netherlands and South Africa’s favourite emoji to be –
- The Most Popular New Emoji to be –
- The Most Anticipated Emoji to be –
- The Emoji of 2021 – The syringe emoji was voted the most representative visual of 2021.
Strongbow x Euro’s Reactive Tweet
I’m saying it – IT’S COMING HOME!
With the sensational Lionesses thumping Sweden 4-0 last night, we wanted to get Strongbow into the trending conversation on TW asap! Check out the reactive Quote Tweet here.
Currently on TikTok key stats include:
- #weuro generating +24M video views.
- #WEURO2022 generating +640M video views.
- Best TikTok edit? @WomensFootball’s TT of Russo’s backheel nutmeg goal here.
Make sure to tune into the final at 17:00 BST on BBC this Sunday, or keep up-to-date with the live game tracker on TikTok via the WEuro hashtag or page.
Oh also, FOOTBALL’S COMING HOME!!