Instagram Shares New Overviews about the Key Ranking Factors for Feed Posts, Stories and Reels
Last year, IG provided an in-depth overview of the various elements that it factors in when deciding how to rank Feed Posts, Stories and Reels in users’ feeds. Now IG has published some quick overviews for each, they are as follows: Coca Cola’s New Flavour Is Absolutely Out of This World…No It Literally Is
- The Key Rankings for Feed Posts and Stories are:
- Information about the post
- Information about the person who posted
- Your activity
- You history of interacting with someone
- The Key Rankings for Reels are:
- Your activity
- Your history of interacting with the person who posted
- Information about the Reel
- Information about the person who posted
Note that the focus elements are reordered for Reels, so that activity in the Reels stream is the primary element, as opposed to information about the post and the post author, like the main feed. IG hasn’t provided any new insight with these quick overviews, but the variances will be key to maximising content performance.
Coca Cola’s New Flavour Is Absolutely Out of This World…No It Literally Is
Coca Cola has launched a ‘space-flavoured’ variety called starlight, taking its flagship Cola trademark into new territories, including video outer space and augmented reality, as part of a global marketing and product innovation program meant to pump youthful energy into the brand.
The limited extension is part of a new marketing push, called Coca Cola Creations, that is backed by a digitally-focused approach. Created with the vision that “In a world of infinite possibilities – somewhere in our universe, there is another kind of Coca Cola, another way of connecting with each other.”.
The design and production was created by Virtue (the agency powered by VICE) and the packaging design by Forpeople. Coca Cola starlight will also be celebrated across partnerships and collaborations with leading designers, including world-renowned streetwear brand Staple, as well as video social filters across Instagram. Check out more details around the launch here and here.
Go On Board With Sir Lewis And The New Mercedes W13 As Formula One Is Almost Back For 2022:
Check out the footage here, and go on-board with Sir Lewis Hamilton for an amazing 1:37 seconds of Silverstone! So far the video has generated over 1.2M views on YouTube and 954K on Facebook since being published on Feb 19th (and this may be thanks to a few hundred views from competitors).
The behind-the-scenes cockpit view is truly one of the best viewing experiences for any fan of F1 and motorsport, which is why these behind-the-scenes / cockpit view videos are so watch-worthy and captivating from start to finish. This year’s car launch for Mercedes was also streamed live on FB and YT, with the YT video generating 1.1M views in 3 days.
Aston Martin Racing also launched their 2022 challenger, the AMR22, in a similar way a couple of days before Mercedes, but via a TikTok live stream featuring lots of motoracing influencers and twitchers who also shared secondary content from the launch to their personal TikTok accounts.
Formula One and the teams have always been at the forefront of technology, and with phenomenal behind-the-scenes and live streams kicking-off the 2022 season, it’s always exciting to see the teams innovation across their social first strategies with their brands and drivers each season.
Travel Brands Who Are Going Big On Their Q1 Ads
It’s been an extremely difficult couple of years for the travel and aviation industries, but that hasn’t stopped them from featuring phenomenal Hollywood talent in their Q1 push ads. Below are a couple of standouts, showcasing that industry execs really are ready to go big or go home on talent to boost their visibility, target audience and engagement with their product offerings. Check out a couple of the big names below.
- Expedia – featuring Ewan McGregor – Here – the 0:15 version here has already generated 3.2M views in 13 days.
- Turkish Airlines – featuring Morgan Freeman – Here – 17M views on YT in 13 days
- Airbnb – featuring Bey and Jay’s Bonnie & Clyde – Here – 106K views in just under a month
Supreme x Chapstick…Has the Hype Now Truly died for one of THE MOST Hyped Brands Their One Was?
It has to be said but Supreme have definitely lost their ‘exclusive‘ touch and feel to the brand over the past couple of years, but a collab with chapstick…is this really the route the brand is taking for their second attempt to crack into the beauty industry?
Supreme’s items and collabs are super exclusive with limited numbers of products per drop, which in-turn, increases product resale value almost ten-fold. But now, the brand really might have just lost their wow factor, and this latest collaboration could be testament to that.
Is it just because the cherry chapstick is red? What gains are Supreme really hoping to achieve from this collaboration if they still haven’t even shared the product announcement and content with their 13.3M IG followers? Don’t get me wrong I’m not a Supreme hater, but when the hype of a brand is lost, or at least diminishing, is this the result and only channel option they have to stay relevant to new millennial / Gen Z audiences?
Check out the collaboration here, currently no pricing has been released for the exclusive Supreme x Chapstick cherry pack dropping soon.