International Women’s Day Social Catch-up
Over 489M video views have been generated across video content using #WomenOfTikTok.
Other key hashtags to use when searching for content to find more phenomenal stories being shared across the platform are #breakthebias where 8.7M views and #InternationalWomensDay where 613M views have already been generated across IWD content.
Pretty Little Marketer and Girls in Marketing have been on point with their LinkedIn posts sharing great content here and here.
So Long, Farewell To The IGTV App
IG will soon shut down its separate IGTV app, while also views removing its in-stream video ads options. Many feel this is a step back for creator monetisation, but IG is looking to replace this with sticker ads for Reels and other options.
On this shutdown, IG has stated that:
- “As part of our efforts to make video as simple as possible to discover and create, we will no longer be supporting our standalone app for IGTV, instead, we will focus on having all videos on the main app. We believe this makes it easier for people to have all of these features and abilities in the main app, and are excited to continue to simplify and improve video.”
This move many have seen coming since October when IG retired the IGTV branding as part of the broader merger of its video offerings. This flags a shift away from long-form content, which has been a key revenue driver in other video apps.
Mason Mount March is Here
Every week in March Mount will be TikTok dueting his favourite fan edits, across content where he is tagged and the #MasonMountMarch hashtag is used! Sports stars, brands and trends are generally speaking a great recipe for success, especially when the individual is active and engaged with their followers across each of the platforms they have a presence on.
Mount, a popular Chelsea and England footballer, has a great, fun, personable presence across social, with over 2.6M followers on TikTok and 15.3M likes. Check out Mount’s kick-off video here and the discover page for the hashtag here.
9 days into the month-long discover page push, the hashtag has already generated 37.6M video views.
IG Reels Top Tip
This week, IG also shared their top tips across short-form video content creation optimisation on the platform in line with current trends IG are seeing on the app. Check them out below:
- Keep it short – Our community loves short, entertaining videos, and creating Reels is the best way to do this.
- Focus on immersive – Optimise your video content to be viewed vertically. This means using high-resolution, 9×16 vertical videos with no borders, where the text does not cover the majority of the screen.
- Make a good first impression – Pull the viewer in within the first few seconds and keep them interested for the duration of the video. The first three seconds are critical!
- Be consistent Create an editorial calendar that you can stick to. You don’t have to post a video every day; just make sure you go at a pace that works for you.
- Avoid visibly recycled content – We’ve heard that our community wants to see reels that are uniquely made for Instagram. This is what they find the most entertaining and inspiring. Avoid posting reels that are visibly recycled from other apps (i.e. contain watermarks).
Basically meaning stop posting TikTok clips to Reels. IG will now be doing all it can to penalise those that blatantly recycle their TikTok clips. Consider the material – IG recommend to avoid Reels that focus on potentially sensitive content, as well as content that is overly promotional or too commercial. You can refer to their Community Guidelines and Recommendations Guidelines for more information.