Social Trend Watch – Edition 6

Burger King Goes Fully Vegan

Burger King has opened a fully vegan pop-up store in Leicester Square! The meat-free store opened its doors on March 14th, and will solely serve its vegan menu at the store for an entire month.

Alongside this opening, BK also launched an innovative recycling system as well as a national cup recycling scheme, which will allow customers to bring in another participating brand’s cup to recycle.

On the Burger King UK IG, to generate hype around the pop-up’s launch copy stated they would “offer everyone in the country a free vegan royale if this post gets one like”, see the post herebut at 849 likes and counting, run don’t walk to your local BK on this one! Check out more shots on their gram of the amazing pop-up here! On TikTok #burgerkingvegan and #veganburgerkinghave already accumulated a combined video view total of over 1M views.


The Entertainment Merger Of The Decade?

All the rumours are apparently true, Discovery shareholders have approved the WarnerMedia merger, with the mega-deal expected to close just in time for the new financial year next month, and is expected to radically re-shape the media landscape. 

The official new title for the companies will be WarnerBros Discovery, withDiscovery Chairman and CEO David Zaslav leading the two companies. Rumour is the two companies will be combining their media assets to create a new streaming-centric media company.

Discovery+ debuted in January last year and reported 22 million global direct-to-consumer subscribers in the fourth quarter, which includes Discovery+ and other platforms.


Formula 1 is Back

The most wonderful time of the year is here! Yes F1 is back this weekend and the first race of the season is kicking off this Sunday, 15:00 GMT at the Bahrain International Circuit!

In the build-up to the first GP of the season, and after Drive to Survive S4 dropped on Netflix last Friday, 5 drivers, Lando Norris, Daniel Ricciardo, Esteban Ocon, Pierre Gasly and George Russell, all featured in a phenomenal Vanity Fair shoot which dropped this week.

All give great insight into F1, how the series has impacted their careers and their personal social media accounts and the greater global followings and fan bases they have gained over the past couple of seasons. Check out the full article here.

Ferrari has (finally) joined their fellow F1 teams this week and launched their official TikTok account before the 2022 season gets underway, and in less than 3 days have already gained 92K followers, with lots more Carlos and Charles content to come, check out their page here.

The most popular F1 accounts on TikTok include:

So make sure to drop them a follow before the season gets underway for more amazing behind-the-scenes and trend-hopping content as these teams get social-first absolutely spot on!