Twitter’s ‘Brand Bracket 2022’ Competition Has Kicked-off
The TW Brand Bracket promotion draws wider platform audiences into the hype around the NCAA (National Collegiate Athletic Association) March Madness tournament by pitting brand TW handles against each other, calling on audiences/followers to vote for the best TW voices in the game.
The end result? An ultimate brand Twitter winner.
The competition is running across Twitter Marketing’s profile and whilst we are only on day 3, the competition is already heating up!
The competition Tweets are extremely useful tools, tone of voice guides and community management touchpoints to review over the coming days to see which brands are bossing the Tweet game and how they are using the platform/competition to engage with their and wider target audiences.
Last year Xbox were the champion, defeating Skittles in the final round, both feature this year and are in tough competition with the likes of Wendys, Delta, Netflix, Pringles, Taco Bell and Sour Patch Kids.
Make sure to cast your votes across this year’s Tweets to decide the new or potentially reigning champion.
The Devil Works Hard, But Adam Mosseri And IG Are Working Harder
Firstly if you’re not following Mosseri on IG, go, go now and follow the head of IG – because his IG Stories the past 2 weeks have been full of nuggs and up-and-coming updates to the platform as we head into Q2.
IG have dropped 3 updates last/this week, which include:
- A new moderator option for IG live streams:
- IG is adding more capacity to manage live stream broadcasts in the app, enabling users to assign a moderator within the stream.
- Mods can report comments, review viewers and turn off comments for a specific viewer.
- It’s a great step in the right direction to provide great control over the flow of content within a stream and address concerns with inappropriate behaviour during IG live sessions.
- It’s also worth noting that TikTok added these same options in July 2021s
- A new creator lab to help creators maximise their on-platform performance:
- IG is looking to help creators have a better understanding of key posting best practices and processes via a new Creator Lab initiative.
- This will host videos and insights from a range of successful creators on key elements.
- The section will also include specific information on channel growth, monetisation, safety notes and more, and whilst short, do outline the basics well across algorithms, optimisation and strategy.
- Increased poll sticker response options to expand engagement across stories, which has now been rolled out globally:
- All regions, brands, creators and users alike can now utilise the added engagement metric on IG stories poll sticker, enabling users to add up to four responses.
Utilising the updated tools to generate more story engagements with audiences will be key to providing a greater lure for interaction and maximising both responses and reach.
Four responses will aid information gathering for reporting as more in-depth replies are given to feedback more valuable audience insights.
Q2 New and Returning Series Trailer Drops
As Q1 draws to a close, and we moved into Q2, the likes of Amazon Prime, Hulu, Showtime and more, have dropped lots of new and returning series trailers last and this week, ready to get audiences hyped for up-and-coming Q2 content which will soon be showcased across their socials in April, May and June.
From new comedies, returning thrillers and more true crime dramas, Entertainment brands are offering a vast range of genres to entice current customers and lure in wider target audiences to their streaming platform subscription services.
Below I’ve highlighted some top picks to look out for across various genres and talent pulls which will be featured across entertainment brand’s Q2 social campaigns:
- Amazon Prime – The Boys S3 – Trailer here – Karl Urban (Star Trek, Thor: Ragnarok) is back as Billy Butcher and Prime have officially stated that season 3 is rated D for Diabolical. Dropping June 3rd.
- Disney+ – Obi-Wan Kenobi – Trailer here – Ewan McGregor (Star Wars, Harley Quinn: Birds of Prey) stars in the limited series which takes place 10 years after the dramatic events of “Star Wars: Revenge of the Sith”. Streaming from May 25th.
- HBO Max – The Flight Attendant S2 – Trailer here – Kaley Cuoco (TBBT) is back as Cassie Bowden and is now living her best sober life in LA whilst moonlighting as a CIA asset in her spare time! Airing April 21st on HBO Max and dropping early May on NOW and Sky MAX.
- Hulu – Candy – Trailer here – Jessica Biel (The Sinner, Total Recall, Valentine’s Day), Melanie Lynskey (Yellowjackets, Don’t Look Up) and Raúl Esparza (Law & Order: SVU, Dopesick) star in the five-night true crime event about 1980s housewife Candy Montgomery. Premiering May 9th.
- Netflix – Anatomy of a Scandal – Trailer here – An absolutely stellar cast including; Sienna Miller (American Sniper), Rupert Friend (Homeland), Michelle Dockery (Downton Abbey), Naomi Scott (Aladdin) and Josette Simon (The Witches (2020)), privilege really is about to be put on trial…Coming to the streaming service on April 15th.
- Showtime – I Love That For You – Trailer here – Vanessa Bayer (Saturday Night Live Vet) stars as Joanna Gold who is chasing her lifelong dream of becoming a home shopping channel host. A hilarious new comedy inspired by true events. Debuting April 29th.